The Project

As our final project in my Aesthetics in Retail course, we partnered with peers to design and develop a new retail store. Our project covered analysis of target markets, control of brand image, and key responsibilities of managing a retail brand.

My teams brand Bravura Apparel, is a company focused on high-end women’s business attire. Bravura is a minimalistic, modern brand that enlightens sophistication and elegance. The target market focuses on women between the ages 25-45, in the upper-middle class.

Our designed logo encompasses a simple, yet confident atmosphere capturing the attention of career focused women.